V S Ramaswamy is an Indian author who specialises in writing books on management and marketing management. S Namakumari also co-authored this book. Boston, 3. Stanton, W.J., “Marketing Management”, Tata McGraw Hills. Publishers, 4. Ramaswamy V.S., Namakumari, S., “Marketing Management . Marketing Management: Indian Context Global Perspective. Front Cover. Ramaswamy,, Namakumari,. SAGE Publications, Sep 14, – Business.

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Write a product review. You must be logged in to Tag Records. Audible Download Audio Books. Namakujari contains a fine blend of mini cases on experiences of companies, both Indian and global. Buy the selected items together This item: The last part will tell you about the marketing of services and rural marketing. To learn more about Amazon Sponsored Products, click here.

See all 3 reviews. Applicable only on ATM card, debit card or credit card orders. When you place your order through Biblio, the seller will ship it directly to you. Sponsored Products are advertisements for products sold by merchants on Amazon. Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Cashback will be credited as Amazon Pay balance within 15 days.

Marketing Management: Indian Context Global Perspective – Ramaswamy,, Namakumari, – Google Books

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BookVistasIndia Seller namakkumari The fourth part provides knowledge about the selection of markets by consumers and contains topics like Market Segmentation and Targeting with Value Orientation. In the Library Request this item to view in the Library’s reading rooms using your library card.

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9781259026416 – Marketing Management, 5Ed by Ramaswamy

You can view this on the NLA website. User-friendliness, excellent readability, exciting presentation and innovative design are its hallmarks. Such examples give readers a look at the real-life applicability of managejent various strategies given in the book. A book that is India-centric, comprehensive and apt for the times. This new edition of the well known text book on Marketing Management offers comprehensive coverage in the Indian context. These items are dispatched from and sold by different sellers.

Try adding this search to your want list. Indian Context Global Perspective. The entire discussion in the text is woven around the tenet of value to the customer. Here is the pioneer. Mc Graw Hill India. BookOnline – Google Books. Territorial restrictions may be printed on the book. The text re-visits the basics and explores the contemporary concepts of marketing.

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– Marketing Management, 5Ed by Ramaswamy

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